Your Own Employment Site: Build the Foundation
Most Internet-savvy job seekers — passive and active — eventually make their way to your employment site. In addition to content and graphic appeal, remember to consider response time and ease of navigation when designing your site. A site that does not provide relevant information quickly and effectively will not leave its visitors with a good first impression of the site or your company.
To capture the interest of passive job seekers, your web site should highlight attributes that strengthen your appeal to target candidates. Promoting your strengths can differentiate you from every other recruitment firm to a passive job seeker. Capture visitors' information while they are on your site. Create an inviting system to secure their e-mail address so you can begin the two-way dialogue necessary to develop a relationship that leads to a possible hire with one of your clients. Remember to change the content of your site regularly so candidates and clients have a reason to visit again.
Attract Passive Job Seekers: Deliver Your Message
To secure the interest of candidates, you need to understand how your target candidates use the Internet and then provide them with information that stimulates a response. Banner ads and sponsorships on major job boards are a great way to create exposure, build awareness and start a dialogue. Understand what kinds of sites your target candidates visit and place banner ads and sponsorships on those sites in addition to traditional job board sites.. Link them to your web site so passive job seekers can click through and learn about your company and your current opportunities. Even if they do not click on the banner or sponsorship, the exposure you receive helps to build awareness of your organization as a recruitment firm.
Build Relationships: Establish and Maintain Communication
Use tools like virtual postcards, invitations and newsletters to maintain ongoing communication with so candidates and clients. E-mail updates about new happenings and company news on a regular basis.
Pique the Interest of Target Candidates: Promote Your Web Site
Entice target candidates to visit your Web site. Develop and implement a strong marketing strategy to promote the site. Include site registration, PR and media planning. Build awareness of your site in print ads and anywhere and everywhere you promote your company.