1. Positive name recognition in target population. When asked in a survey or focus group, recruiters in your areas of expertise know the name of your firm 75 percent of the time, and over half of those know at least one key positive selling point of your firm.
2. In the top three choices of top performers. When highly qualified recruiters are asked the names of places they "would like to work someday," over 50 percent list your firm in the top five most-often mentioned.
3. Where your applications come from. At least 10 percent of your applicants come from the top five most profitable recruitment firms in your specialisation or region.
4. Often cited in Recruitment or HR specific publications. Your firm's HR and people practices are cited at least five times a year by name in the top three publications that are read by top recruiters in their field or industry.
5. Referral rate. Employee referrals make up over 50 percent of all hires.
6. "Other offers." Applicants with multiple offers also get a concurrent offer from one of the top ten-rated firms in your industry at least 50 percent of the time.
7. Give away/take away ratio. Your firm hires away more people from your top five competitors than the competitor hires away from you (you win four out of five of these head-to-head battles).
8. Talent competitors talk positively about you. When managers at direct talent competitors are asked in surveys or focus groups about your firm's people practices, they give a positive response 25 percent of the time.
9. In top three choices of average performers. When professionals in your industry are asked the names of places they "would like to work someday," over 25 percent list your firm.
10. Rec-2-Rec's list you in top employers. When professional recruiters are asked in surveys or focus groups about your firm's people practices, they give a positive response 50 percent of the time. When asked to list the top ten employers of choice in your region or industry, they cite you 50 percent of the time.
11. Former employees do/would return. Over 10 percent of employees who voluntarily quit in the past three years have returned. Over 50 percent express an interest in returning when surveyed.
12. Employees send the "same" message. When your employees are asked what they tell strangers about "why the firm is a great place to work," over 50 percent of their answers include your top selling point.
13. Low turnover rate of top performers. The turnover rate of your top 25 percent-rated employees is below 5 percent.
14. CEO mentions people practices. Your current CEO mentions specific HR or people practices by name in 25 percent of external and 50 percent of internal speeches.
15. Web hits. You get 50 percent more Web hits on your own jobs page than the industry average.
16. Listed first in conference brochures. When presenting firms are listed in Recruitment seminar brochures, your firm's name appears in the first 25 percent.
17. Book. There has been a book written about your firm or CEO within the last five years.
18. CEO has wide name recognition. Your current CEO has a positive name recognition 75 percent of the time when professionals in your industry are asked to comment in surveys or focus groups.
19. You have an Employer of Choice Manager. You have a designated manager who handles employer of choice, best-places-to-work list, and employment-branding.
