Generally, at the outset of your job search or when making that decision to move on, your thought process is "I should be able to advance my career and gain a meaningful and satisfying position related to my skills and experience".  From this point it becomes increasingly more important to consider the reasons behind why you are looking for a new role.  When asked about these reasons, candidates admit to accepting an offer because the salary was higher than another vacancy or because they wanted to move from a previous position quickly and didn't take the time to research the range of opportunities available.  Others say they are finding their search unproductive or frustrating, but then admit they don't know what they are actually looking for.

More often than not we find candidates apply to advertisements without fully assessing what the role actually involves.  Applications are becoming more generic to be used in applying for multiple roles and in some cases fail to qualify experience in relation to prerequisites. Generic applications and sweeping statements of "I'm looking for anything", or "I'm looking for a career change", without proper research can indicate a lack of career focus or potentially even a band aid approach to why you are leaving your current employer.  With all the indecisiveness, we see a repeat pattern of good people ending up in the wrong organizations or positions.