Writing Ads that Actually Attract Candidates

Have a look at the following advertisements, which were taken from Seek in March 2007 (they are real with only identifying factors removed – one by an employer and one (shock horror)  by a professional recruitment company)

Have you ever looked at the list of ingredients on the side of a cereal box? It looks like this:

"High fructose corn syrup, calcium carbonate, malt flavoring, artificial flavor, ascorbic acid and sodium ascorbate (vitamin C), niacinamide. To maintain quality, BHT has been added to the packaging."

See the similarities? Can you imagine a marketing campaign where Kellogg's tries to sell cereal with a one-page ad of ingredients?